SQC Consultancy Brand Guidelines

1. Brand Overview

SQC Consultancy is a global consultancy firm specializing in financial, AI, strategy, and project management services. Our brand stands for excellence, innovation, and client-centric service.

2. Logo

2.1 Logo Design

Our logo consists of the acronym ‘SQC’ rendered in a clean, modern typeface. The letters are bold and assertive, reflecting our confident and dynamic approach to business solutions.

2.2 Logo Usage

Our logo should always be clear and fully visible. It should not be altered, distorted, or used in a way that confuses the brand identity.

3. Colors

3.1 Primary Colors

Our primary brand colors are royal blue and white, reflecting trust, reliability, and a forward-thinking approach.

3.2 Secondary Colors

Our secondary color palette includes shades of grey and black, used in typography and other secondary design elements.

4. Typography

Our primary typeface is Helvetica Neue. It should be used in all official communications for its readability and modern aesthetic.

5. Imagery

Our imagery should reflect our diverse clientele, innovative solutions, and global reach. Use high-quality, professional images that are consistent with our brand message.

6. Tone of Voice

Our tone of voice is professional, confident, and forward-looking. We communicate clearly, avoid jargon, and focus on solutions and benefits.

7. Application

These guidelines apply to all SQC Consultancy materials, including our website, print materials, social media, and any other media related to our brand.